An identity system that representing the spirit of co-existence. Collingwood Arts Precinct built in the suburb of collingwood which has a longstanding history of resisting gentrification. This identity system not only speaks to the new artists but also the local community, inviting them to celebrate and welcome the change. Using familiar local landmarks as a tool to communicate the authenticity of CAP, overlapped with visual imagery of in-house artists at work, creates a strong visual language for the organisation. It aesthetically displays how beautiful the cultural mix can be.