A typographic campaign that uses data visualization as a strong narrative to invite people to experience movies at ACMI. Observing the ACMI movie screenings data, I designed a series of typographic posters using data visualizations, telling the story of the films screened in ACMI over the years. Drawing from my personal experience with movies, I wove a narrative of film titles that had feeling words in them. The typographic posters communicate emotion through film titles, a metaphor for ACMI.